Category Archives: Social Media channels

Facing Facebook: part two of the seven-month itch

Beaver

Photo by Michael Runtz

Did you get cold and hungry pulled over on Basin Road in Algonquin Park waiting for my return?   Sorry. I had some trouble along the way.  For one thing, my power supply got zapped.  Let’s roll back the wheels of our vehicle a bit.

We were stopped with my biologist brother, Michael, and his spouse, Ann, to investigate a downed poplar.  Let’s ease ourselves out of the car.  Careful, don’t slam the doors!

We hear the crunching and munching first. Then, almost within touching distance we spot one, two, three beavers vigorously shredding their hard harvest.  After a while, they swim away, branches in tow, their destination hidden by the dense growth.

True master builders, the beaver applies mud, stones and branches with an innate grasp of what’s needed and where.  I, on the other hand, an apprentice builder, was heading to what was decidedly unnatural,  to construct my client’s Facebook page.  With code. Continue reading

Loop-the-loop, fly backwards: dragonflies and Facebook

photo by Karen Nichols

An excellent and strong flyer, the fast-moving dragonfly can loop-the-loop, hover  and fly backwards.  Its eyes contain up to 30,000 individual lenses.

It would have been easy for an acrobatic dragonfly  to keep a bead on Facebook’s  manoeuvres this week as they first created, then removed restrictions on landing page tabs. A struggle, though, for a mere human to follow.

Of course the news of the  restrictions broke right after I’d given myself a high-five for  adding a custom landing tab to my brand new “dogs who love posties” Page,  a personal YEAH, I did it! moment.

@MariSmith’s tweet sounded the alarm, tanking my success. The  story continued to knit over the next 12 hours or so, until a Social Media Examiner post declared that:  “Facebook seemed to have backtracked on custom landing tabs for pages. I think your loud & clear voice of opposition made a difference.”  Later Tweets from additional  sources confirmed it and Facebook issued an apology .    WHEW!

Use a custom landing page to deliver strategic messaging

I won’t be personally coding their Pages but to advise others I do need to understand the best options.  Custom landing tabs give Page owners the means to deliver a strategic, targeted message to first-time visitors and provide them with incentive to join/like your Page.  Without it, first-time visitors land on your wall, without any context, like being dropped in the middle of conversations.  You want to be able to influence your visitors’ first impressions. Continue reading

Peepers and tweeters, mating and muting

spring peeper

photo by Cameron Rognan

The loud chorus of tiny Spring Peepers punctuated the warm night air, proclaiming their presence to potential mates with a shrill peep, peep, peep.   Incessantly.

Yet, standing close by as we waited for owls to return our calls, the noise was somehow soothing and wanted.  Unlike the silent but nerve-jangling twitter tweets that burst from my computer screen throughout that very day, coming at me rather than to me.

Peepers and tweeters do have common ground though:

  • Both emitters are small but mighty.  The spring peeper is the size of a thumbnail but FrogWatch
  • Both peepers and tweeters compete to attract attention, and I’m discovering both have their place and purpose. There are many many blogs and articles on how to use twitter for marketing and PR as well as CRM. And they’re tweeted out of course!

Wikipedia says their chorus can carry half a kilometre.  The twitter tweet is 140 characters or less. This powerhouse has some 75 million users, of which 12 million sent a tweet last December, according to online measurement firm RJMetrics.

But I clearly need a lot of  field experience  before twitter changes from a predator to a pet.

I know there are tools that help you tame the noise–tracking, sorting, scheduling, analyzing, all elements I’ll need to learn before I can assist others in their businesses.  I’ve been researching them.  And in all honesty, I have been getting many leads to social media tips and truths in the few weeks I’ve had a twitter feed.

Yet there were days, especially recently, when it became disruptive and distracting, raising my anxiety level, making me feel out of it rather part of it.  As everyone was touting “see me, see my new iPad”, I was struggling with 803 registry errors unmasked by the system scan of my aging and failing desktop.  Finally, I just shut it off.  After five days of silence, I’m ready to bring it back.  I’ve discovered that I can check it out as often or as little as like.

Some of my other findings.  It helps to be selective in those you’re following.  Avoid the I follow you, you follow me to build followers–I check out the profile of everyone who follows me to see if I want to follow them back.  I’m now following 76 people, a mix of influencers/authorities and individuals/subjects of interest– bloggers, Web designers, researchers, lifehackers/frugal living, infographics sites, local news/resources/events.

I found some of these through the list of influentials.  The twitter list directory at listorious is another source. Continue reading