The loud chorus of tiny Spring Peepers punctuated the warm night air, proclaiming their presence to potential mates with a shrill peep, peep, peep. Incessantly.
Yet, standing close by as we waited for owls to return our calls, the noise was somehow soothing and wanted. Unlike the silent but nerve-jangling twitter tweets that burst from my computer screen throughout that very day, coming at me rather than to me.
Peepers and tweeters do have common ground though:
- Both emitters are small but mighty. The spring peeper is the size of a thumbnail but FrogWatch
- Both peepers and tweeters compete to attract attention, and I’m discovering both have their place and purpose. There are many many blogs and articles on how to use twitter for marketing and PR as well as CRM. And they’re tweeted out of course!
Wikipedia says their chorus can carry half a kilometre. The twitter tweet is 140 characters or less. This powerhouse has some 75 million users, of which 12 million sent a tweet last December, according to online measurement firm RJMetrics.
But I clearly need a lot of field experience before twitter changes from a predator to a pet.
I know there are tools that help you tame the noise–tracking, sorting, scheduling, analyzing, all elements I’ll need to learn before I can assist others in their businesses. I’ve been researching them. And in all honesty, I have been getting many leads to social media tips and truths in the few weeks I’ve had a twitter feed.
Yet there were days, especially recently, when it became disruptive and distracting, raising my anxiety level, making me feel out of it rather part of it. As everyone was touting “see me, see my new iPad”, I was struggling with 803 registry errors unmasked by the system scan of my aging and failing desktop. Finally, I just shut it off. After five days of silence, I’m ready to bring it back. I’ve discovered that I can check it out as often or as little as like.
Some of my other findings. It helps to be selective in those you’re following. Avoid the I follow you, you follow me to build followers–I check out the profile of everyone who follows me to see if I want to follow them back. I’m now following 76 people, a mix of influencers/authorities and individuals/subjects of interest– bloggers, Web designers, researchers, lifehackers/frugal living, infographics sites, local news/resources/events.