An excellent and strong flyer, the fast-moving dragonfly can loop-the-loop, hover and fly backwards. Its eyes contain up to 30,000 individual lenses.
It would have been easy for an acrobatic dragonfly to keep a bead on Facebook’s manoeuvres this week as they first created, then removed restrictions on landing page tabs. A struggle, though, for a mere human to follow.
Of course the news of the restrictions broke right after I’d given myself a high-five for adding a custom landing tab to my brand new “dogs who love posties” Page, a personal YEAH, I did it! moment.
@MariSmith’s tweet sounded the alarm, tanking my success. The story continued to knit over the next 12 hours or so, until a Social Media Examiner post declared that: “Facebook seemed to have backtracked on custom landing tabs for pages. I think your loud & clear voice of opposition made a difference.” Later Tweets from additional sources confirmed it and Facebook issued an apology . WHEW!
Use a custom landing page to deliver strategic messaging
I won’t be personally coding their Pages but to advise others I do need to understand the best options. Custom landing tabs give Page owners the means to deliver a strategic, targeted message to first-time visitors and provide them with incentive to join/like your Page. Without it, first-time visitors land on your wall, without any context, like being dropped in the middle of conversations. You want to be able to influence your visitors’ first impressions. Continue reading