Tag Archives: Social Media Examiner

Facing Facebook: part two of the seven-month itch

Beaver

Photo by Michael Runtz

Did you get cold and hungry pulled over on Basin Road in Algonquin Park waiting for my return?   Sorry. I had some trouble along the way.  For one thing, my power supply got zapped.  Let’s roll back the wheels of our vehicle a bit.

We were stopped with my biologist brother, Michael, and his spouse, Ann, to investigate a downed poplar.  Let’s ease ourselves out of the car.  Careful, don’t slam the doors!

We hear the crunching and munching first. Then, almost within touching distance we spot one, two, three beavers vigorously shredding their hard harvest.  After a while, they swim away, branches in tow, their destination hidden by the dense growth.

True master builders, the beaver applies mud, stones and branches with an innate grasp of what’s needed and where.  I, on the other hand, an apprentice builder, was heading to what was decidedly unnatural,  to construct my client’s Facebook page.  With code. Continue reading

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Put the beef into your social media identity

Put the beef in your social media identity

Photo by Karen Runtz

Think about the volume of email you create or respond to.  What if every one of those messages had links to your social networking profiles.  Connecting your email signature with your social media identity is a great marketing tool, especially if you customize by audience.

I mentioned the Social Media Examiner as a great resource in my last post: 11 voices worth listening to.  One of their new posts talks about the top six mistakes in social media and how to fix them.

Mistake #2 is “hiding your social media presence”.  The writer, Kristi Hines, shows simple ways of promoting social networking profiles by displaying them on websites and business cards, as a signature in forums and through social links in email.

My eyes were pulled to the clean but effective email example shown.  My email signature already had a link to my WordPress blog but compared to Kristi’s example, my signature block was an Angus burger without the beef (or the equivalent for my vegetarian friends).

That’s now changed.  I’m happy to have a much meatier signature that shows my social media connections as well as an RSS link to my latest blog post.  I’m leaving it “basic black” for now, but I can accessorize as I want.  I’ll be adding the coordinates for my Facebook page, for instance, once it’s done.

Karen's email signature

Karen's email signature

WiseStamp is a free add-on for Firefox, Google chrome and works with any webmail service such as Gmail, yahoo, aol and  hotmail.  Their website notes that set ups for Safarai and Mac are coming soon and that they’re “working hard” to expand WiseStamp into other browsers and email clients like Outlook.

To set up the signature you can either select one of the templates or follow the WYSIWYG editor to create your own, which is what I did.  One tip: if you want to add the RSS feed for your WordPress blog, you need to add the backslash and feed as in “/feed” to your blog address.

WiseStamp also allows you to add your signature to just about any webpage (as long as it supports HTML). Continue reading

11 voices worth listening to

Northern House Wren

photo by Roger D'Anjou

It’s 5 a.m. and the staccato bursts are making it impossible to sleep: tch tch tch tch tch tch TCHI… tch tch tch tch tch tch TCHI.  The tiny but loud Northern House Wrens have a young family in the tall bluebird house near my office but their voices seem to penetrate no matter where I am in the house.   The Chippewa Indians called this bird O-du-na-mis-sug-ud-da-we-shi, meaning big noise for its size! No kidding.

Since I started this blog in early March, I’ve discovered other voices that have become invaluable in my journey to learn and apply social media.  These voices I want to keep close by, as the tools and techniques for the channels change at a frequency that makes my head spin.  Some I follow through RSS feeds, others through Twitter, Facebook or a combination of these channels.

Blogging voices

  • The first of these voices is @timethief.  Clear, current and correct, her onecoolsitebloggingtips is one of the best resources for WordPress-hosted blogs.  I frequently revisit her posts, like the recent three-part series on changing themes, as new needs arise.   My second blog is now in progress using Cutline and I’ve suggested a friend check out the Structure theme to improve the look and feel of her web site.
  • Both Darren Rowse at ProBlogger and Brian Clark at CopyBlogger can be counted on for great blogging tips. Continue reading

Loop-the-loop, fly backwards: dragonflies and Facebook

photo by Karen Nichols

An excellent and strong flyer, the fast-moving dragonfly can loop-the-loop, hover  and fly backwards.  Its eyes contain up to 30,000 individual lenses.

It would have been easy for an acrobatic dragonfly  to keep a bead on Facebook’s  manoeuvres this week as they first created, then removed restrictions on landing page tabs. A struggle, though, for a mere human to follow.

Of course the news of the  restrictions broke right after I’d given myself a high-five for  adding a custom landing tab to my brand new “dogs who love posties” Page,  a personal YEAH, I did it! moment.

@MariSmith’s tweet sounded the alarm, tanking my success. The  story continued to knit over the next 12 hours or so, until a Social Media Examiner post declared that:  “Facebook seemed to have backtracked on custom landing tabs for pages. I think your loud & clear voice of opposition made a difference.”  Later Tweets from additional  sources confirmed it and Facebook issued an apology .    WHEW!

Use a custom landing page to deliver strategic messaging

I won’t be personally coding their Pages but to advise others I do need to understand the best options.  Custom landing tabs give Page owners the means to deliver a strategic, targeted message to first-time visitors and provide them with incentive to join/like your Page.  Without it, first-time visitors land on your wall, without any context, like being dropped in the middle of conversations.  You want to be able to influence your visitors’ first impressions. Continue reading